Here we are, mid-August, with rumors of impending iPhones building nicely. So, exactly when will see the new phones on the shelves?
Press preparing to go downstairs to the auditorium in the Steve Jobs Theater at Apple Park.
David PhelanWell, there’s already been an accidental mention of when the phone will actually go on sale. As Forbes contributor Gordon Kelly reported last week, Softbank president Ken Miayauchi let slip that the launch date will be September 20.
Of course, even Miayauchi-san could be wrong, because Apple is known for being incredibly nimble when it comes to last-minute changes. It’s one of the reasons it keeps details like the unveil date to itself until its stone-cold certain everything is going to plan. Which is why that unveil date is so key.
If you’re eager to watch the announcement keynote live, or at least know when to tune in to Forbes for full disclosure of what’s been revealed, what date should you be putting in your diary? Here’s everything we know so far…
There’s plenty coming
It looks like there will be three iPhones, just the same as last year. Actually, it seems that from the front, they’ll look plenty similar to the current versions with the big visual difference apparent only when you flip the phone over. The camera bump will be strikingly different, with dual rear cameras on the phone set to replace the iPhone XR and three cameras on the others. The name of the iPhone isn't definitely set as iPhone 11, of course, but we'll find that out for certain on that day, too.
Oh, and this will be a first: all three iPhones will go on sale on the same day, not staggered as they have been for the last two years.
The Steve Jobs Theater at Apple Park.
AppleWhere the announcement will be
That’s the easy part of the equation. It’s unthinkable that it will be anywhere other than the Steve Jobs Theater at the company’s Cupertino headquarters. Since the auditorium opened in September 2017, all iPhone announcements have emanated from there.
Holding events there also means nobody outside the company knows the date until Apple announces when it’s taking place (so no checking the availability of the Bill Graham Civic Auditorium as happened prior to the theater opening).
Tim Cook will unveil the next iPhones in early September. (Photo by The Asahi Shimbun via Getty Images) photo credit: The Asahi Shimbun via Getty Images
GettyWhat previous years tell us
Since 2012, Apple has announced its latest phones in either the second week of September, apart from the iPhone 7 on September 7, 2016. Factors that decide the date include when Labor Day falls – this year it’s September 2. So, it’s likely that it will be the week after that for the keynote.
Additionally, also since 2012, the keynote has been on a Tuesday or Wednesday. Other important dates fall on Mondays, like the opening keynote at WWDC or some special events like the one that announced Apple Card, Apple TV+ and more earlier this year.
Additionally, the huge electronics show, IFA, is held in Berlin in the last few days of August or the first days of September. This year, it runs from September 6 this year, so it will command much of the news cycle for gadget lovers for a few days that week.
Actually, hold that thought, we’ll come back to IFA in a minute.
Apple iPhone Xr in all its colors. When will its replacement appear?
AppleWhich means?
The keynote will take place on either Tuesday, September 10 or Wednesday, September 11, 2019.
Although there have been as many Wednesday unveils as ones on Tuesday, Apple has never staged an event on September 11, for obvious reasons.
So, that leaves Tuesday, September 10. That’s the date I’d put in your diary for when all will be revealed.
Apple's event invite to the last year's keynote event in the Steve Jobs Theater, September 2018.
AppleWhat time?
Also easy. It’ll be 10AM Pacific – Apple always starts its keynotes at 10AM local time, wherever it is. Well, my headline did promise you “exactly”, now didn’t it?
The very first event at the Steve Jobs Theater, in September 2017, came with this invite.
AppleSo, when will they announce the announcement?
I’m not saying Apple likes to spoil somebody else’s party, but it is rigorous about the timing of when it sends out invites to its keynote. The invite distribution is followed in literally minutes by a flood of online stories confirming the unveil date.
I mentioned IFA earlier. Apple habitually sends out those invites on the day before IFA begins, thus drawing attention away from Berlin’s day of press announcements very effectively.
Of course, that could be just a coincidence.
Either way, I’m saying that the invites will be sent out on Thursday, September 5, probably about 9AM Pacific.
If details begin to leak out - and Apple is usually very good at keeping these dates to itself even if somebody makes a public guess - I'll update this post, so do check back.
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Follow me on Instagram by clicking here: davidphelantech and Twitter: @davidphelan2009
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https://www.forbes.com/sites/davidphelan/2019/08/15/iphone-11-exactly-when-apple-will-reveal-all-its-iphones-for-2019-iphone-xi-iphone-pro-release-date/
2019-08-15 14:45:02Z
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